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Can a Blog Help Book Sales? The answer is simple, but complicated. A blog can help book sales, but you need to build an audience and provide that audience with good content… and not just about your books.

In blogging terms, I’m a relatively new kid on the blog block. I’ve been writing for many years and have ten kindle books, probably twelve by the time you read this, but have only been blogging properly for just over three or four years. I had attempted several times to create a blog but with little success. I didn’t, it seemed to me, get much in the way of feedback from my readers, which led to a degree of despondency. I was never very happy writing a blog and I have tried several times to create good content, but it’s always been the same unhappy result. It never looked good; it never made me happy and always ended in defeat. In other words, the internet is littered with my feeble attempts at creating the perfect blog.

Then I joined Glipho and had only been part of that community for a little over two months, when Glipho not only changed my outlook on Blogging it changed the way I operate. Sadly, Glipho closed down a couple of years back and I was stuck with a lot of posts and nowhere to house them, until I discovered wordpress.org which is not to be confused with wordpress.com – and yes, there is a minor but important difference. On the dot-com WordPress your blog is hosted by wordpress.com, but dot-org allows you to host your own WordPress blog as part of your own website and that is extremely useful in creating a brand.

If you want to seriously use your blogging abilities remember this, you have to write good content that people want to read and 80% of it has to have nothing to do with your books. People do not want your books rammed down their throats. However, a discreet link, like the one on the bottom of this post, should be okay and every now and then do a big splurge listing of links to your books, but only every now and then.

You need to consider you as a brand, so that people see the name Tom Kane or Bert Smith or whatever your name is and they think of your great blog posts and from that your great books. It’s called Content Marketing. It’s been reported that year on year growth in unique site traffic is almost 8 times higher where content marketing is employed and costs 62% less than traditional marketing, yet generates about 3 times as many sales leads.

So next time you want to tell the world what you really think, consider creating a blog, you’ll get a lot more interest than standing on a street corner shouting the odds at passing strangers.

Tom Kane © 2017

As a English expat author living in Cyprus, you may think my life revolves around cocktails by the pool. You would be wrong. In ten years on the island I’ve had my fair share of adventures and interesting experiences.

Read a free sample of A Pat on his Back – Only £1.99 on Amazon Kindle.

Read a free sample of my WW2 action/adventure novel Operation Werwolf – Only £1.99 on Amazon Kindle.

Download my FREE Books on Amazon Kindle

Living in Cyprus: 2015 here

Hitler’s Secret Atomic Bomb here

An Indie Author Quick Guide to Blogging here

 

Download my FREE books on iPhone
Living in Cyprus: 2015 here

Hitler’s Secret Atomic Bomb here

An Indie Author Quick Guide to Blogging here

 

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