shop open sign

Do you get a lot of visits (sometimes called traffic) to your website? If the answer to that is yes or no, read on.

No you don’t get traffic on your website

Why do you suppose that is? Is it that nobody likes you or that nobody knows about your website, or that you prefer to remain anonymous. I suspect it’s because nobody knows your website exists. If that’s the case then there are probably three reasons for this lack of traffic. Your SEO (Search Engine Optimisation) is no good. Your website isn’t indexed by Google, or Bing. You are not actively promoting your website.

If none of the above makes any sense to you, then you need a helping hand from your host or your webmaster. A website with no visitors is a waste of time, money and effort.

Yes you do get traffic on your website

If you get the traffic you want to your website then you’re doing fine… or are you? Do you know how long the average person stays on your website? Do you know the bounce rate – that’s the percentage of people landing on your home page and jumping straight back out again. Do you know where in the world your traffic comes from and do you know what visitors are looking at?

If none of the above makes any sense to you, then even you, with lots of traffic, need a helping hand from your host or your webmaster. A website with no statistics is also a waste of time, money and effort. If you don’t know what people like, how can you plan for the future?

Your website is a shop window

Take a walk down any busy street in any city where there are shops and you will see people gazing into the windows of those shops. It’s what we in the UK call window shopping. The world wide web is a digital version of a busy street absolutely crammed with all types of shops. A website gives you the opportunity to think globally. Unless your potential customers happen upon your website while surfing the world wide web, then nobody will know your website exists. You need to use Google & Bing’s webmaster tools to have your website indexed for search engine bots to crawl and gather data. But you will first need to make sure your website is compliant with the data Google and Bing require. You have to play by their rules, which, by and large, are not generally known let alone understood. You think that’s complicated? Tell me about it. I sell my books all over the world and it’s a daily challenge to bring people into my website so that they will hopefully like something they see and then click on a button to go to the Amazon Kindle sales page.

Designing a website is one thing, but ensuring that website is SEO compliant and indexed by the major search engines is an absolute must, or your website will never be discovered.

So, do what you need to do and then sit back on your laurels… well, actually, no. A website is much the same as a new baby. You will continually need to change and add to your content and you will continually need to promote your website. To paraphrase an old advert: A website isn’t just for Christmas, it’s for life.

Tom Kane © 2017

As a English expat author living in Cyprus, you may think my life revolves around cocktails by the pool. You would be wrong. In ten years on the island I’ve had my fair share of adventures and interesting experiences.

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Living in Cyprus: 2015 here

Hitler’s Secret Atomic Bomb here

An Indie Author Quick Guide to Blogging here

 

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Living in Cyprus: 2015 here

Hitler’s Secret Atomic Bomb here

An Indie Author Quick Guide to Blogging here

 

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