Mr. Jones walked into his local coffee shop and there sat someone he had never seen in there before. A young woman was tapping away furiously at the worn out keyboard of an old laptop.
“Hello,” said Mr. Jones to the stranger.
“Go away,” the young woman muttered under her breath, “I’m busy.”
The woman’s response took Mr. Jones by surprise. Nonplussed he went to the counter and gave Rod, the Barista, a quizzical look.
“Don’t mind her,” Rod said. “She’s one of those arty types. Writes books in an attic on the top floor of the old tenement building down the road. She’s always moody like this. Don’t think she sells many books which explains her mood.”
Mr. Jones nodded and instantly understood. “Arty type eh? Mean and moody. I understand and I’ll give her a wide birth.”
And so, even though Mr. Jones saw the writer in the coffee shop from time to time, he never spoke to her again and never ever thought to ask what type of books she wrote. Which was a shame for the author, because Mr. Jones worked in a book store and unknown to the author, Mr. Jones liked to read and indeed sold exactly the genre of books the author wrote.
The moral of this story is clear, it doesn’t do any harm to be pleasant and you never know who you are talking to.
Now take this tale a step further and into the 21st century and beyond. If you are an Indie Author, how do you communicate with your potential audience? In fact, do you communicate at all with your audience?
There’s a mind-boggling array of paths you can choose to make contact and interact with your audience. Newsletters, a mailing list, website, blog, Facebook, Twitter, Instagram and podcasts. There are no doubt other ways I have not touched on, but when you just take the obvious big two from social media, Twitter and Facebook, the potential readers come in their millions. My preference is I stick to writing a blog, with pieces like the one you are reading, which allows me to build a following of registered users, and I publish links to these pieces on Twitter mainly but sometimes Facebook as well, depending on my mood and in trying not spreading a piece too far across social media. Apparently Google abhors the same piece being shared too far and wide across multiple platforms. But I’ve never gained much from Facebook, whereas with Twitter I have 11k followers. But the only way this has worked is with some sort of interaction with those who read my blog and those on Twitter, with a healthy crossing over between the two. An analysis of my page reads this year shows I’ve had 62k of my blog pieces read since 1st Jan 2019. That’s an average of over 5k a month. But all this has taken time, patience and a lot of extra writing on top of the books I write. I sometimes wonder where all the ideas come from.
In the real world we learn from others by talking to them. It’s the same with the digital world. If they like what you write, they will read. If you ignore your audience, they will go somewhere else.
Copyright © Tom Kane 2019
Some of my books. For more information turn to the book page:-