image of a crown of textIt’s said in blogging circles that content is king. That may be the case, but if nobody knows about your blog you’re wasting your time. There are bloggers out there who would love the chance to write a good blog, yet either can’t get started or have no idea where to begin. I was in exactly the same boat when I first started, with nobody to ask how to start blogging and creating content to help market my books.

I’ve been blogging since 2012, well, I actually started in 2011 but couldn’t get to grips with the idea of writing something and posting it on a website for all the world to read… mainly because all the world ignored me and nobody read my posts. But by 2012 I had published my first book and I realised I needed to get an audience from somewhere in order to maybe sell a few books.

I decided after a lot of hard research that content marketing was the way forward… mainly because I had no money to commit to advertising! In the end, it’s taken a long time and many mistakes to build my audience. One of the hardest lessons was the perceived idea at the time that WordPress was the way forward for bloggers. Little did I know that there are two versions of WordPress and I spent a couple of years trying to build an audience through a site on wordpress.com which turned out to be a waste of time. Then I discovered wordpress.org and my blogging literally changed overnight. No longer was I writing for an audience of one, me, I was writing for a following of readers who liked what I wrote. So, what is the difference between these two versions of WordPress? The org version is actually part of your website and your website can be manipulated easily by a webmaster and will work very well for SEO (Search Engine Optimisation) based on Google’s and other search engine’s requirements. The com version of WordPress is separate and stands alone and not that friendly to SEO. I know, a lot of people will say the com version becomes your own website with its own pages and links and content and that’s true, but as a website developer I can tell you that you don’t get as much freedom in changing your website and performing the SEO you need with wordpress.com as you do with a website crafted from your own ideas.

In over five years of writing for my blog and about six years since I took up publishing on kdp, I’ve discovered a few tricks of the trade. Now I’ve put some of this knowledge into my FREE book, An Indie Author Guide to Blogging, which is the first in a series of helpful books on the subject of being an Indie Author. You can check it out now, it’s on on Kindle, by clicking here.

In terms of marketing your blog it is something that you have to do as a blogger anyway, or you’ll not have an audience and in the end you’ll get fed up with writing. Write blog pieces that will specifically target areas you are interested in or where you have something to sell. Only about 20% of your posts should have any sort of advertising  content, the rest should be a delight to read without being coshed over the head for a hard sell. A simple link to books or embedded free samples is also a good way to display your wares without being annoying.

Gaining an audience is not nearly as hard as keeping them. If I fail to put three blog posts out a week I’ll drop from 500 reads a week to 200 or less. Your content has to be good and it has to be informative and remember, you don’t want to give your readers a hard sell on every piece you write.

You can reach your audience by using social media, it’s the obvious choice of many bloggers. In my own experience I know that I used to get a lot of readers from Blogarama and Stumbleupon as well as Twitter. I get very few readers via Facebook. There’s no accounting for taste! Since the demise of Stumbleupon, I’ve switched my efforts to Twitter by using Buffer to place posts over a 24 hour period. However, one of the best methods to reach an audience is using SEO and done well it will make your website climb the SERP (Search Engine Results Page) hill to get an even bigger audience.

Tom Kane © 2017

View & download my FREE book, An Indie Author Guide to Blogging

As a English expat author living in Cyprus, you may think my life revolves around cocktails by the pool. You would be wrong. In ten years on the island I’ve had my fair share of adventures and interesting experiences.

Read a free sample of A Pat on his Back – Only £1.99 on Amazon Kindle.

Read a free sample of my WW2 action/adventure novel Operation Werwolf – Only £1.99 on Amazon Kindle.

Download my FREE Books on Amazon Kindle

Living in Cyprus: 2015 here

Hitler’s Secret Atomic Bomb here

An Indie Author Quick Guide to Blogging here

 

Download my FREE books on iPhone
Living in Cyprus: 2015 here

Hitler’s Secret Atomic Bomb here

An Indie Author Quick Guide to Blogging here

 

 

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