image books on a shelf

There are four things you must remember that will sell your book. The cover, a good logline, a good description and the first few pages. The most eye catching thing about your book is your cover. If that catches a potential readers eye then he/she will go straight to the description. If the logline floats their boat they will go on to fully read the description and probably at least download a sample. Her’s where a sale is made or lost.

Book Covers

This really speaks for itself. If your cover isn’t eye catching, your book will be overlooked. That’s as true in a bricks and mortar bookshop as well as online.

The Logline

A logline is used in both movies and tv shows and is usually a one line description of the work. Here’s a couple of examples:

The Matrix
A computer hacker learns from mysterious rebels about the true nature of his reality and his role in the war against its controllers.

Silence of the Lambs
A young F.B.I. cadet must confide in an incarcerated and manipulative killer to receive his help on catching another serial killer who skins his victims.

Using a logline in your book is also a good idea, both on the cover and in the description. However, writing a good logline is not easy and I for one have a terrible time doing so. Which, for me, is a pity because a good logline can go a long way to selling a book.

Book Description

You must sell your book and a good description is essential to do so. In their mind, your potential reader wants to be sure your book is worth the money they are about to spend. If the cover and logline are good you’re nearly there. But a poor description will lose a sale every time.

The Book Sample

If your potential reader likes the cover, the logline and the description, they may just buy the book there and then. But if it’s a real book in a store then they can flip through it, read a few pages and then decide what to do. If it’s on Amazon Kindle they can download a good portion to read. Either way, if they still need convincing you have to ensure your first few pages are top-notch. I always download a sample and if I like the book I buy it. If the first three pages are bad, I’m out. But if it keeps my attention then I’m going to be persuaded to buy.

So, here’s your mantra, cover, logline, description and sample – get this right and you’ve got a sale.

Tom Kane © 2017

As a English expat author living in Cyprus, you may think my life revolves around cocktails by the pool. You would be wrong. In ten years on the island I’ve had my fair share of adventures and interesting experiences.

Read a free sample of A Pat on his Back – Only £1.99 on Amazon Kindle.

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Living in Cyprus: 2015 here

Hitler’s Secret Atomic Bomb here

An Indie Author Quick Guide to Blogging here


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Living in Cyprus: 2015 here

Hitler’s Secret Atomic Bomb here

An Indie Author Quick Guide to Blogging here



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