social media feedback

Why do most people post anything on social media? Usually, it’s to gain feedback, to draw attention to themselves or a product or service they offer. Ever posted something on Twitter or Facebook or any (or all) of the myriad social media platforms, only to find it’s disappeared without trace, and nobody has seen it?

Been there?

Most of us have at one time or another.

For whatever reason you’re wanting to illicit a response from any social media platform, then your post needs to be seen. Does that make sense? Of course it does. But you will be surprised to know that many people posting on Twitter and any of the other sites have no idea how to make themselves stand out from the crowd.

Well, there are three simple things you must bear in mind when posting to social media.

  • Your content, what it is you are posting, must be well written and of interest.
  • You must have an image on that posting that is relevant and eye-catching.
  • The image must be visible and relevant.

It’s not so much the words that are going to get anyone’s attention, which will come after the viewer sees your post, it will usually be the image they see first. The human brain is quite adept at registering a lot of information and filtering out most of it that isn’t relevant.

But to make sure your brain registers the image, it must be visible and relevant.

Relevancy is important. If you are posting something about finance, it’s not going to attract much attention if your image is of a bunch of grapes. So, most importantly, choose a relevant image.

Secondly, and vitally important, is your image should be of a size that best suits the platform you are posting on. Here’s a good example of what I mean.

social media feedback

I recently posted a piece on Twitter from my blog which was about Shakespeare. The image I used was the one on the left, but I forgot to format is correctly and when I saw the post, the image displayed had removed poor old Will’s head. So, anyone seeing the post wouldn’t recognise from the image who the post was about. So, make sure your image fits the sizes dictated by the place you are posting it to.

And finally, and even more importantly, you will need to ensure the image is displayed fully, i.e., not displaying a place holder like this.

social media feedback

The above image doesn’t show the image I used on my website. Instead, it displays a place holder for an image. Why is that? It’s because Twitter’s bots haven’t been sniffing round my website in a while and this post was from 2013, so Twitter hasn’t scrapped the data from my website.

To stop this happening on Twitter and Facebook, social media platforms will have similar facilities, you can use these two links.

The Facebook Sharing Debugger and Twitter Card Validator. These sites will visit the URL for your post and scrape the data for you, to make sure it’s up to date. Place the URL in the box provided and press enter. Use Scrape Again on Facebook or Preview Card on Twitter if they don’t initially retrieve the image data.

And that is basically it. If you post a lot it may seem like a lot of work to do for one posting, but you will get used to it and you will find yourself getting more responses over time, assuming anyone is interested in your subject matter.

Copyright © Tom Kane 2021

If you enjoy historical fiction, read a few free chapters of The Brittle Sea. If you like it and want to purchase, it’s not going to break the bank at $1.99 and it’s on Kindle Unlimited.






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